Hello Theory, Introducing Hopefully Sunny →

Hopefully Sunny is a really simple web app. You sign up with your email address and zip code, and we email you each day with the forecast for the next 4 days.

So far, so good. I really like the obvious amount of thought put into this. It’s designed around simplicity and putting this information in a place that you are most likely to see it. But wait. There’s more…

If you’re like me, you scan email titles. Hopefully Sunny puts useful information - the actual weather - in the subject line of your email so that you’ll know the weather even if you don’t open the email. Here’s how the email looks on my iPhone:

Like I said, a lot of behavioral thinking went into this. It may not be the way you think or behave, but, like all good software, if the developer has put this much thought into his own habits it is likely that others may find it perfect for them as well.

I know I’m waiting for my first email to see how this fits in my practices.