Invincible Apple: 10 Lessons From the Coolest Company Anywhere →

“Then Steve comes in,” [Mike] Evangelist recalls. “He doesn’t look at any of our work. He picks up a marker and goes over to the whiteboard. He draws a rectangle. ‘Here’s the new application,’ he says. ‘It’s got one window. You drag your video into the window. Then you click the button that says burn. That’s it. That’s what we’re going to make.’ “

Great article about a few of the things that allow Apple to succeed where others stumble. Including this little gem of a story from my friend Mike (who, at the time, was product lead for iDVD and DVD Studio Pro).