Notice, we don’t really have 400 – or even 100 – messages to deal with. We really only have 2. Two messages that require our response. You might be thinking, “oh, Garrick – 2 messages is so cute. I’m a very serious high powered executive – and I have hundreds of messages daily requiring my response.” Two, I say. Two. Any more on a regular basis and you may be using your unread count as a status symbol. So, for the next 1500 words we’ll agree there are only 2. Cool? Cool.
There is so much truth to unpack here. The quote above is just one of them. The rest is a must read.