The first thing to realize is that all the things that have made Apple so special are the same as they have always been. That doesn’t mean that Apple is the same. Apple has changed every day since I have been here. But the DNA of the company, the thing that makes our heart beat, is a maniacal focus on making the best products in the world. Not good products, or a lot of products, but the absolute best products in the world.
Such a great interview. Tim Cook comes across as private, reasoned, humble, yet absolutely passionate about Apple and, even more importantly, their customers.