“The best” isn’t necessarily a product or thing. It’s the reward for winning the battle fought between patience, obsession, and desire. It takes an unreasonably long amount of time to find the best of something. It requires that you know everything about a product’s market, manufacture, and design, and that you can navigate deceptive pricing and marketing. It requires that you find the best thing for yourself, which means you need to know what actually matters to you.
This is something I believe in strongly. The reason is simple, choosing the best is a final choice. A final choice means I never have to spend the mental energy on that choice again.