1. The iPad Mini is about Killing the iPod Touch | Garrick van Buren →

    Historically, Apple’s responses to competitors has always been strategic – not direct and obvious. Additionally, they’ve always been comfortable killing off popular products for the sake of an easy-to-understand product line. For all these reasons, the iPad mini isn’t about competing directly with the Kindle Fire or Nexus 7 – it’s about quietly killing off the albatross of the iOS family – the iPod touch.

    Not sure if I’m yet in complete agreement with my friend Garrick here but I’m leaning into the idea. He makes some compelling arguments.

    Posted October 24, 2012 at 4:26pm | 12 notes
  1. livlabelfree reblogged this from minimalmac
  2. emilindricau reblogged this from minimalmac and added:
    Because the iPod is now more a software thing, than a hardware one.
  3. ireallylikethisstuff reblogged this from minimalmac and added:
    Hmmm…I wonder if there is any truth to this theory.
  4. appleafterstevejobs reblogged this from minimalmac and added:
    The world isn’t made of All or Nothing. There is something in between. Look at the cars market. Why so many models? Why...
  5. armyoflew reblogged this from minimalmac
  6. minimalmac posted this