1. A person who uses or operates something, esp. a computer or other machine.
2. A person who takes illegal drugs; a drug user.
During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.
“Why do you all call your customers ‘users’?
What’s interesting is that I express this exact same idea and sentiment in my book enough in an essay titled Name Calling — Ihave posted this essay online for comparison.
Nice to see others who’s work and business I respect picking up the torch.