1. Jack's: Let's reconsider our "users" →

    jacks:

    us·er
    /ˈyo͞ozər/

    Noun
    1. A person who uses or operates something, esp. a computer or other machine.
    2. A person who takes illegal drugs; a drug user.

    Synonyms
    consumer

    During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.

    “Why do you all call your customers ‘users’?

    What’s interesting is that I express this exact same idea and sentiment in my book enough in an essay titled Name Calling — Ihave posted this essay online for comparison.

    Nice to see others who’s work and business I respect picking up the torch. 

    (via Jordan)

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    From an office-wide letter Jack Dorsey sent to Square employees: I’d go a step further and rip out “our” from the...
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