1. Jack's: Let's reconsider our "users" →

    jacks:

    us·er
    /ˈyo͞ozər/

    Noun
    1. A person who uses or operates something, esp. a computer or other machine.
    2. A person who takes illegal drugs; a drug user.

    Synonyms
    consumer

    During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.

    “Why do you all call your customers ‘users’?

    What’s interesting is that I express this exact same idea and sentiment in my book enough in an essay titled Name Calling — Ihave posted this essay online for comparison.

    Nice to see others who’s work and business I respect picking up the torch. 

    (via Jordan)

    Posted October 17, 2012 at 3:31pm | 654 notes
  1. capital-ventures reblogged this from jacks
  2. nanotrends reblogged this from jacks
  3. glennspiro-taichi reblogged this from jacks
  4. rosenberg-jeweller reblogged this from jacks
  5. themanroomhq reblogged this from jacks
  6. coolmobile reblogged this from jacks and added:
    우리가 고객을 user가 아닌 customer로 불러야하는 이유에 대해 잭돌시가 남긴 포스팅이디.
  7. zqdc reblogged this from troyharvey
  8. dskaletsky reblogged this from jacks and added:
    I think Jack’s perspective on the term “user” vs “customer” is an interesting one. I don’t totally agree, but I like...
  9. cashadvanceloansftw reblogged this from jacks
  10. diagnostics-immobiliers-64 reblogged this from jacks
  11. harinisridharan reblogged this from jacks and added:
    There is a third option: “Michael” :) - http://harinisridharan.wordpress.com/2013/02/13/michael-centered-design/ jacks:
  12. darlakbrown reblogged this from jacks and added:
    Jack brings up a good point about whether the term “users” is too distant and cold, albeit this is not a new argument. I...
  13. kellishaver reblogged this from jacks
  14. sixdegreespgh reblogged this from jacks