Is Mobile Affecting When We Read? « Read It Later Blog →

When a reader is given a choice about how to consume their content, a major shift in behavior occurs. They no longer consume the majority of their content during the day, on their computer.Instead they shift that content to prime time and onto a device better suited for consumption.

Initially, it appears that the devices users prefer for reading are mobile devices, most notably the iPad. It’s the iPad leading the jailbreak from consuming content in our desk chairs.

Very interesting and data driven read. The difference between the iPad graph and the rest is startling.