Patagonia – The Cleanest Line: Don't Buy This Jacket, Black Friday and the New York Times →

It’s not hypocrisy for us to address the need to reduce consumption. On the other hand, it’s folly to assume that a healthy economy can be based on buying and selling more and more things people don’t need – and it’s time for people who believe that’s folly to say so.

Nothing about the Mac. Everything about what we believe in.