Seth Godin describes a recent experience helping a friend set up his PC:
First, the setup insisted (for my own safety) that I sign up for an eternal subscription to Norton. Then it defaulted (opt out) to sending me promotional emails. Then there were the dozens (at least it felt like dozens) of buttons and searches I had to endure to switch the search box from Bing to Google. And the icons on the desktop that had been paid for by various partners and the this-comes-with-that of just about everything.
As someone who occasionally has to set up new PCs for my clients, I can relate. I keep a copy of PC Decrapifier on my thumb drive for this very purpose. It’s a maddening and confusing experience at best. I have no idea how regular people do it.
He then goes on to mention how such experiences are an overall diluting of trust in the digital world.
The digital world, even the high end brands, has become a sleazy carnival, complete with hawkers, barkers and a bearded lady. By the time someone actually gets to your site, they’ve been conned, popped up, popped under and upsold so many times they really have no choice but to be skeptical.
Here, here! I could not agree more. I refer you to my pledge to you, the reader, for my stance on trust, ethics, and this site.
(via Fernando Bernus)